BACKGROUND For
elevation of people living Below the Poverty Line (BPL) the
Government of India has initiated numerous projects to initiate
sustainable rural initiatives. Unfortunately, most projects
have failed and a handful of success stories exist, more as
exceptions than a rule. The failure to create sustainable
rural employment has led to the migration of rural population
to the urban areas leading to a near collapse of the urban
infrastructure. Therefore, there is an emerging opportunity
to rectify the situation by undertaking a live project and
delivering a viable marketing plan which would help to generate
sustainable rural employment amongst BPL weavers. As a pilot
project, the first initiative is planned in Nagaland in North
East India, where the traditional weaving skills of the women
are proposed to be leveraged to create rural sustainability.
SITUATION ASSESMENT AND ANALYSIS
• Weaving is still a traditional home grown skill amongst
rural women in Nagaland and they are extremely adept in weaving
of geometry based designs.
• The traditional weaving technique of the Nagas employs
the loin loom method. Weaving in the olden days was done to
primarily cater to the meet the personal clothing requirements
of the family. However, over the years since personal clothing
patterns around western outfits the traditional patterns are
mainly worn during festivities.
• The traditional products were basically shawls for
the men and women, lungis for the ladies and jackets and tunics
for men and women.Only the Konyak tribe also made bags. These
were made from home grown cotton and coloured with vegetable
and plant dyes The tribes of Nagaland are Sumi, Lothas, Angami,
Ao, Kuki, Chakhesang, Chang, Khiamniungan, Konyak, Phom, Pochury,
Rongmei, Rengma, Sangtam, Yimchungru, and Zeliang, of which
the Konyaks, Angamis, Aos, Lothas and Sumis are the largest
Naga tribes. Tribe and Clan traditions and loyalties play
an important part in the life of Nagas. Weaving is a traditional
art handed down through generations in Nagaland. Each of the
major tribes has its own unique designs and colors
• Exotic Echo has only built upon the inherent skills
of the people and helped create the market linkages and given
wings to their aspirations.
NAMES OF OUR WEAVERS AND ARTISANS FROM
NAGALAND
• DOVULLU
• KUGHALI
• VIKRONULLU
• ZULHUCHOLU
• KUDUVOLU
• ABENI
• CHEKRONULLU
• CHIZOLU FROM NAGALAND
• SATOLI
• NINE
• VAKRALIE
• KEDUPELO
• THUKUVELO
• NUZOTALU
• MULUTTALU
• CHEKROSE
• ASSINI
NAMES OF OUR WEAVERS AND ARTISANS FROM
MANIPUR
• ABEI
• TANGYOPHY
• AWON
• ACHON
• AYAO
• SALOMI FROM MAIPUR
• SIARAWAN
• TIMRAWON
• APPAM
• ATIM
PRESENT PRODUCTS FROM THE WEAVING INITIATIVE OF EXOTIC
ECHO
• Shawls for men and women
• Stoles
• Jacket
• Wrap Arounds
• Baby Suits
• Sling Bags
• Cushion Covers
• Bed Covers
• Table Cloths
• Table Mats
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