Online Holiday Shopping is Robust, But Several Still Shop Brick-and-Mortar, New BIGresearch Report Shows
LOS ANGELES: SRAX, Inc. a digital marketing and client data management expertise company, revealed a new study of more than 116,000 Americans showing this year's holiday spending attitudes and tendencies.
In a BIGtoken study undertaken during the two weeks before Thanksgiving 2019, 40% of respondents intended to shop online for the holidays, 28% wanted to shop in store, and 32% proposed to shop both online and in store. Where do men and women shop during the holidays? In spite of the hype about digital merchants, it's not all online, though men particularly shop Amazon more than women (56% versus 44%, respectively). Also, men were twice as probable to say they were going Black Friday shopping than not—while only about half of women take benefit of Black Friday sales.
The study was undertaken on clients of BIGtoken, the first client-managed data marketplace where people can own and profit from their data. BIGtoken also gives a brilliant platform for undertaking greatly precise basic study across a swiftly-expanding, 100% opt-in audience of over 16 million clients.
"Holiday purchasing patterns are complex, and retailers, both online and bricks-and-mortar, will benefit from understanding the nuances of the key demographic groups," observed Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken,adding, "We are happy to freely share the latest BIGresearch results. Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences."
SRAX's 2019 Holiday Spending Report consists of thorough information based on shopping surveys, with results broken out by gender, age, household income, and ethnicity. There are executive breakouts for Black Friday and Cyber Monday.
About SRAX
SRAX is a digital marketing and client data management expertise company. SRAX's expertise reveals data to present brands' core clients and their traits across marketing channels. Monetizing its data sets, SRAX is expanding numerous recurring revenue streams via its numerous platforms. Through its BIGtoken platform, SRAX has created a client-managed data marketplace where people can own and earn from their data thereby presenting everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's gadgets provide a digital competitive be4 for brands in the CPG, investor relations, luxury, and lifestyle verticals by combining all traits of the advertising experience, consisting of authenticated client participation, into one platform.
About BIGtoken
BIGtoken, developed by SRAX, is a client data management and distribution system. BIG is the foremost consumer-managed data marketplace where people can own and profit from their data. Through a transparent platform and client reward system, BIG provides clients preferences, transparency, and compensation for their data. Participating clients gain rewards, and developers are capable to build pro-clieny online experiences on top of the BIG platform. The system also furnishes advertisers and media companies access to transparent, authenticated client data to better reach and serve audiences.
By ANJISHNU BISWAS
Back How VDO.AI Is Creating the Future of Internet Advertising
Gurgaon, Haryana, India
VDO.AI’s proprietary expertise platform furnishes the video player, video streaming, video content and video advertising in an end-to-end offering to some of the largest publishers on the internet.
Advertising technologies are experiencing a transformation. VDO.AI is the expertise innovator in digital video. The company which earns its name, VDO.AI from its raison d’etre- the combination of video content with sophisticated targeting competencies, has already reached in excess of 300 million people all over the globe. VDO.AI is dissimilar from its rivals as it provides a product built by a publisher for a publisher. Video being the strongest form of content usage on the internet, the VDO.AI platform assists publishers transition to the future. VDO.AI’s proprietary technology platform furnishes the video player, video streaming, video content and video advertising in an end-to-end offering to some of the largest publishers on the internet.
VDO.AI is at an objective to keep the internet free of cost for the clients and assist in keeping information free on the internet. Company’s aim is to be one of the key worldwide companies in its spher of technology. It is already out there with Google and Facebook as a component of their industry working its way to the top.
VDO.AI is a privately owned unit, with a yearly turnover of double-digit millions and has been expanding at an exponential growth rate of 500% year-on-year since inception. It is a fully bootstrapped start-up with millions of dollars invested in building the product and setting up a squad of nearly 100 people worldwide.
Presently, the company has in excess of a thousand clients on the publishers’ site and functions with several top brands both in the Silicon Valley and India, including Airbnb, Uber, Netflix to name a few.
VDO.AI associates with all leading media publishers in India like India TV, The Hindu, Dainik Bhaskar, Dainik Jagran even the global biggies like Entrepreneur.com and many more.
The company targets to combine the most excellent advertisers with qualified publishers, to permit a flourishing high value video advertising ecosystem. By 2025, VDO.AI targets to be an established worldwide video advertising solution contributor with existence all over the world. Presently, they are based in two cities - New Delhi and California, and target to broaden the sales offices to all the ad tech centres in the globe covering Barcelona and Europe, New York and the East Coast of United States, Tokyo in Japan and is looking to widen in Chinese market as well.
About VDO.AI
VDO.AI is a video advertising platform which assists web publishers access the power of video content and advertising, boosting their monetization by upto 50%. The platform allowsthe advertisers to make targeted advertising, thereby getting more woth for their money spent. The platform was established by Amitt Sharma and Arjit Sachdeva under the aegis of Z1 Media in 2017. The company has offices in India and California.
By ANJISHNU BISWAS
Back Panchshil Realty Awarded Safety Oscar for its SEZ in Pune
PUNE, India, Dec. 16: - Panchshil Realty, one of India's top real estate developers with a considerable business office portfolio, revealed that EON Free Zone-1, a SEZ developed by its Group associate EON Kharadi Infrastructure Pvt. Ltd., has been endowed with the premier Sword of Honour by the British Safety Council in acknowledgement of its exclusive standards in management of health and safety perils.
Situated in Pune's eastern corridor of Kharadi, the 4.5 million square feet EON Free Zone-1 is the hub of the busy IT district and is itself home to numerous worldwide and Indian corporate giants functioning in the IT and ITeS space.
Expressing his views on this acknowledgement and praise, Atul Chordia, Chairman, Panchshil Realty observed, "This milestone and achievement would not have been possible without the unrelenting commitment, hard work and dedication of the teams involved including our associates and employees. This is a fantastic achievement and a recognition of Panchshil's commitment to excellence in workplace health & safety."
Panchshil Realty proposes to audit another 3.5 million square feet of its business office area consisting of four locations through the Five Star Audit procedure soon and function towards certification and eligibility for the Sword of Honour for these four locations also.
At the awards event organised in London, Mike Robinson, Chief Executive of the British Safety Council, revealed, "The Sword of Honour and Globe of Honour awards are the most prestigious accolades in our industry. They recognise and reward the organisations from all over the world that have reached the pinnacle of health and safety."
"I feel very privileged to celebrate with them their truly tremendous achievements in the knowledge that they set the standards for the rest of the world in terms of health, safety and environmental management, and increasingly also workplace wellbeing. Importantly, they are committed to continual improvement of their already excellent record," he further stated.
Panchshil's Businesses – Key Highlights
Panchshil Realty's total concluded real estate portfolio is approximately 23 million square feet with another 20 million square feet under progress.
Panchshil Realty's three key business verticals consist of commercial office spaces, hospitality and residential.
A considerable chunk of Panchshil Realty's office portfolio is anchored by Blackstone Real Estate Private Equity Fund, sponsored and managed by Blackstone Group LP.
About Panchshil Realty
Founded in 2002, Panchshil Realty is one of India's leading luxury real estate brands. Well known for leadership and brilliance in real estate advancement, the Group's attitude is concentrated on planned advancement, forming value assets, and crafting lifestyle experiences via design and architecture. For further details, kindly log onto www.panchshil.com
By ANJISHNU BISWAS
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Elementary countrywide retail price rises facts unveiled
February 21: Price rises rooted to the all India Consumer Price Index was positioned at 7.65 per cent in January, as stated by the first countrywide retail price rises figures unveiled by the government on Tuesday. While food as well as beverages reported a balanced charge of price rise of 4.11 per cent year-on-year in January, the inflation specifics for fuel and light, and clothing, bedding and footwear sectors were in double-digits.
On the whole retail price rises in rural as well as urban regions continued at 7.38 per cent and 8.25 per cent in the equivalent month. Vegetables were less costly by more than 24 per cent on a countrywide base in January over the equivalent month the previous year.
Nonetheless, additional food as well as beverages experienced an augmentation in costs. In rural as well as in urban regions, price rises in the group continued at 4.18 per cent and 3.98 per cent. Milk as well as milk yields turned out to be 16.53 per cent more costly on a yearly basis, while cost of oils and fats augmented by 13.47 per cent in January. Condiments along with spices turned out to be expensive by 11.83 per cent and fruits by 10.62 per cent in the month.
The all India CPI will be obtainable apart from the three retail price guide for agricultural labourers, rural labourers as well as industrial workers formed by the Ministry of Labour. The fresh countrywide CPI is being readied by the Ministry of Statistics and Programme Implementation (MOSPI) and is ultimately anticipated to substitute the Wholesale Price Index (WPI) as the yardstick of price rises.
News Team exoticecho.com
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Finance mininster confident of greater expansion of Indian economy
June 28: Finance minister Pranab Mukherjee has shown buoyancy by observing that the Indian financial system will prolong to expand just about 8.5 per cent in 2011-12 fiscal replicating the activity of the previous fiscal year. Mr Mukherjee made this revelation while giving a crucial lecture at a Conference on US-India Economic and Financial Partnership in Washington consistent with an official press release, Mr Mukherjee noted that augmenting saving along with investment rate in the nation and quick growth of infrastructure along with Information and Technology segments will facilitate the nation to uphold a lofty expansion rate of 8 to 9 per cent in the approaching few decades.
The Finance Minister guaranteed the assembly of Indian-American corporate leaders that the reorganization procedure will go on unabated. He added that the deliberations were in progress to come to agreement on additional opening up of the FDI guidelines in the retail along with defence segments. On the worldwide trade circumstances, he noted, India plans to double its sell abroad to attain a phase of 500 billion US dollars in the following three years. Mr Mukherjee, nonetheless, affirmed the challenge is to continue GDP growth in the context of worldwide expansion and control domestic price rises, which is floating at approximately 9 per cent.
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